Capture the instinct before the analysis.
Our response to sound is fast, emotional and often instinctive.
SonicInstinct™ is Smith & Western’s proprietary creative selection method, designed to capture immediate reactions to sound before conscious analysis takes over.
How It Works
A simple three-step process that captures honest, instinctive reactions to sound options.
01
Listen
Hear each sonic option.
02
Feel
Notice your immediate emotional response.
03
React
Rate it across four simple levels.
NOT FOR ME
POSSIBLE
STRONG
STANDOUT
Your Instinct.
Our Next Move.
Your immediate reactions help us identify the options with the strongest instinctive connection. It’s quick, intuitive and makes all the difference.
La Trobe University - Round 1
Ready