We create sonic identities that drive measurable results for our clients.
Independent. Australian roots. Global reach.
Founded In Sydney Australia.
Sonic Identities Created
Multi-international Awards.
Years of combined music industry experience.
Members of our team. Composers, Sound Designers, Producers, Psychologists, Strategists.
Sonic Branding pioneer in the Australia market.
Case Studies
Here’s some examples of how we’ve built distinctive sonic identities that drive recognition, deeper audience connections and financial results for our clients.
Sounds. Means. Business.
Research presented at Cannes by Mark Ritson and System1 found that campaigns using commercial audio significantly outperform those without it, including stronger profit, trust, price insensitivity and customer acquisition.
Average increase in profit for campaigns using commercial audio.
Greater consumer trust.
Reduced price sensitivity.
Stronger customer acquisition.
Average uplift across all 14 effectiveness measures analysed.
Years of data. Based on 1,262 award-winning campaigns by System1 and Effie.
What is sonic branding?
Sonic branding is the strategic use of sound to make brands more memorable, recognisable and effective. It helps brands stand out, stay remembered and ultimately drive better commercial results.
Why sonic branding matters?
In a world where brands compete for attention every second, sound creates an unfair advantage. Sonic branding transforms sound into a strategic brand asset by building recognition, emotional connection and making every brand interaction work harder.
Building your sonic identity
Using our proprietary SonicBoom process, we create sonic identities that maximise your brand's impact through strategic use of sound, music, and voice. Whether it’s a suite of brand music, a sonic logo, podcast, TV commercial or even button noises on an app our custom brand soundtracks ensure consistency at every stage of your customer journey.