How We Turn
Brand Strategy
Into Sound.
Our proprietary SonicBoom™ process builds powerful, consistent sonic identities tailored to your brand's values, tone and purpose through a strategic lens.
Sonic BoomTM Process.
Sonic Blueprint Design
Phase 01
Discovery
We start every sonic branding project with discovery. Diving into your brand’s values, audience, and competitor landscape to gain a clear understanding of how your brand is currently using audio as a strategic asset. This involves a full touchpoint analysis, sonic audit and competitor analysis.
Sonic Blueprint Design
Phase 02
Strategy
The insights we gain in the discovery phase are used to develop sonic principles that capture your brands unique personality and set up a strong strategic foundation as we prepare to enter into creative concept development.
Sonic Blueprint Design
Phase 03
Creative
With a clear understanding of your brand's personality we move into creative exploration, crafting and testing various streams that capture your brand’s sonic blueprint and set the foundation for a distinctive audio identity.
Sonic Testing
Phase 04
Testing
Once the Sonic Blueprint is defined, we run resonance and asset stress testing to ensure it connects emotionally and performs across key touchpoints. We use the insights that we garner in the testing phase to make final refinements to the core sonic assets before we design the full suite of assets in your sonic identity.
Activation & Amplification
Phase 05
Design
With core sonic identity in place, we design the full suite of brand assets. From brand music suites and toolkits to UI sounds all built from the same Sonic Blueprint.
Activation & Amplification
Phase 06
Activation
We activate your Sonic Identity across every channel where your audience meets your brand. From advertising to digital experiences and events, we make your brand sound unforgettable everywhere it interacts with your customers.
Activation & Amplification
Phase 07
Brand Management
Into the future we remain a trusted partner, to ensure that your sonic identity continues to be effective. Supported by clear sonic guidelines, ongoing support, and performance tracking to keep your brand sound consistent and resonant.
Sonic BoomTM
TVC
Events &
Festivals
Festivals
Social
POS
On Hold
Music
Music
In Store
Website
Podcasts
App
IVR
& VO
& VO
Radio
Cinema
Streaming