Sound That
Drives Results
Sonic branding is more than just sound. It's one of the most powerful ways to shape brand perception and deliver commercial impact. By combining world-class creativity with behavioural science and validation, we create sonic identities that don't just sound distinctive, they drive results.
The evidence is clear.
System1 analysed 1,262 campaigns over 17 years using the Effie Effectiveness Database. Campaigns with distinctive sonic assets consistently outperformed those without.
Higher profit potential
Greater trust
More customer acquisition
Greater campaign effectiveness
Higher price incentivity
Validated before it goes live.
We partner with Emotisphere, a leading implicit research platform that measures subconscious emotional responses to sound. Unlike traditional research that asks people what they think, Emotisphere reveals how they actually feel. This allows us to validate and optimise your sonic identity before launch, giving you confidence that it will perform.
Sound is the Unfair Advantage
When it comes to building distinctive brands, sound punches above its weight. Research shows sonic devices are among the most memorable distinctive brand assets, creating stronger recognition and driving better business outcomes.
Source: Effie + Databank | % of campaigns achieving incremental Share Gain, by type of distinctive asset.
Sound Wears In. Brands Stand Out.
The best sonic identities aren't changed every campaign. They're built, repeated and reinforced until they become instantly recognisable and commercially valuable over time. The longer a distinctive sonic identity is used the better the results.
Source: Effie × System1 Databank | % of campaigns achieving incremental Share Gain, by audio duration and distinctiveness.
Why sound connects.
Builds Memory Faster
Sound creates stronger memory structures and distinctive brand codes that are easier to recall and harder to forget.
Creates Consistency
A sonic identity connects every touchpoint into one recognisable experience.
Sound Influences Behaviour
Sound isn't just heard. It influences consumer behaviour. Sonic branding increases recognition, builds trust and gives people more reasons to choose your brand.
Creativity captures attention.
Effectiveness delivers results.
Whether you’re launching a new brand or strengthening an existing one. We’ll help you create a sonic identity that drives real business results.