Smith & Western Welcomes Dominic Burnham as Sonic Branding Consultant

Throughout his career, Dominic has been a strong advocate for the strategic value of sonic branding, championing research, measurement and long-term brand stewardship. His experience spans the full lifecycle of sonic branding, from strategy and creative development through to implementation, governance and effectiveness.

His appointment marks another important milestone for Smith & Western as the agency continues to grow following a series of international award wins and an expanding client portfolio that includes Vodafone, Brand Australia, BINGE and TPG Telecom.

As Sonic Branding Consultant, Dominic will work closely with the team and our clients to develop distinctive sonic identities that help brands become more memorable, recognisable and emotionally engaging. He will also play an important role in expanding Smith & Western’s strategic consulting capabilities, helping clients build long-term value through consistent and effective use of sound.

The appointment reflects Smith & Western’s continued investment in specialist expertise as sonic branding becomes an increasingly important part of modern brand building. As more organisations recognise sound as one of their most distinctive and valuable brand assets, the agency remains focused on helping brands create, measure and evolve sonic identities that deliver meaningful commercial impact.

Founded in Sydney, Smith & Western is Australia’s leading independent sonic branding agency, creating distinctive sonic identities for brands across Australia and around the world. Our work has been recognised by leading international and Australian award programs, including the Transform Awards, Clio Music Awards, AWARD Awards and Cairns Crocodile Awards.

We’re excited to have Dominic join the team and look forward to the next chapter of Smith & Western’s growth.